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Marketing Plan ... To be most effective, the plan has to be formalized, usually in written form, as a formal "marketing plan." The essence of the process is that it moves from the general to the specific, from the vision to the mission to the goals to the corporate objectives of the organization, then down to the individual action plans for each part of the marketing program. It is also an interactive process, so that the draft output of each stage is checked to see what impact it has on the earlier stages, and is amended...

Marketing ... It can also be defined as "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return". This replaces the previous definition, which still appears in the AMA's dictionary: "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." It generates the strategy that underlies sales techniques, business communication, and business developments...

Real Estate ... It is a legal term in jurisdictions, such as the United Kingdom, Canada, Australia, United States of America, Dubai, Trinidad and Tobago, Barbados, and The Bahamas. Real estate law is the body of regulations and legal codes which pertain to such matters under a particular jurisdiction and concerns such things as commercial and residential property ownership, development, and transactions...

Money Supply ... Money supply data are recorded and published, usually by the government or the central bank of the country... Public and private sector analysts have long monitored changes in money supply because of its possible effects on the price level, inflation and the business cycle... There is strong empirical evidence of a direct relation between long-term price inflation and money-supply growth, at least for rapid increases in the amount of money in the economy...

Unit Of Account ... In modern economies, money in the form of currency usually serves the role of the standard unit of account...

Insurance ... Insurance is a commercial enterprise and a major part of the financial services industry, but individual entities can also self-insure through saving money for possible future losses...

Health Insurance ... 1) a contract between an insurance provider (e.g. an insurance company or a government) and an individual or his sponsor (e.g...

Money ... Money originated as commodity money, but nearly all contemporary money systems are based on fiat money... Fiat money is without intrinsic use value as a physical commodity, and derives its value by being declared by a government to be legal tender; that is, it must be accepted as a form of payment within the boundaries of the country, for "all debts, public and private"... The money supply of a country consists of currency (banknotes and coins) and bank money (the balance held in checking accounts and savings accounts)...

Banknote ... Banknotes offer an alternative bearer form of money, but the advantages and disadvantages between the two forms of bearer money are complex and so in different circumstances the overall advantage can lie with either form... Numerous banks and nations have incorporated many types of countermeasures in order to keep the money secure... Paper money originated in two forms: drafts, which are receipts for value held on account, and "bills", which were issued with a promise to convert at a later date...

Tax Rate ... In a jurisdiction with a flat tax on earnings, every taxpayer pays the same percentage of income, regardless of income or consumption. Some proponents of this system propose to exempt a fixed amount of earnings (such as the first $10,000) from the flat tax...

History Of Money ... Many items have been used as commodity money such as natural scarce precious metals, cowry shells, barley, beads etc., as well as many other things that are thought of as having value...

Inflation Targeting ... Because interest rates and the inflation rate tend to be inversely related, the likely moves of the central bank to raise or lower interest rates become more transparent under the policy of inflation targeting. Examples: if inflation appears to be above the target, the bank is likely to raise interest rates...

Store Of Value ... With money being a storage of value was the start of monetary inflation cycles where the under and over abundance of market goods can lead to price instability...

Commodity Money ... Aspects Commodity money is to be distinguished from representative money which is a certificate or token which can be exchanged for the underlying commodity, but only as the trade is good for that source and the product... A key feature of commodity money is that the value is directly perceived by the users of this money, who recognize the utility or beauty of the tokens as they would recognize the goods themselves... Since payment by commodity generally provides a useful good, commodity money is similar to barter, but is distinguishable from it in having a single recognized unit of exchange...

Payment Protection Insurance ... Credit insurance can be purchased to insure all kinds of consumer loans including car loans, loans from finance companies, and home mortgage borrowing. Credit card agreements may include a form of PPI cover as standard...

Fiat Money ... Fiat money originated in 11th century China, and its use became widespread during the Yuan and Ming dynasties... Characteristics The term fiat money has been defined variously as: any money declared by a government to be legal tender... state-issued money which is neither convertible by law to any other thing, nor fixed in value in terms of any objective standard...

Monetary Policy ... Overview Monetary policy rests on the relationship between the rates of interest in an economy, that is, the price at which money can be borrowed, and the total supply of money... Where currency is under a monopoly of issuance, or where there is a regulated system of issuing currency through banks which are tied to a central bank, the monetary authority has the ability to alter the money supply and thus influence the interest rate (to achieve policy goals)... A policy is referred to as contractionary if it reduces the size of the money supply or increases it only slowly, or if it raises the interest rate...

Consumption Tax ... In Australia, Canada, New Zealand, and Singapore this form of national tax is called a Goods and Services Tax (GST). In Canada it is also called Harmonized Sales Tax (HST) when combined with a provincial sales tax...

Home Insurance ... It is a multiple-line insurance, meaning that it includes both property and liability coverage, with an indivisible premium, meaning that a single premium is paid for all risks. Standard forms divide coverage into several categories, and the coverage provided is typically a percentage of Coverage A, which is coverage for the main dwelling...

Life Insurance ... The advantage for the policy owner is "peace of mind", in knowing that the death of the insured person will not result in financial hardship for loved ones. Life policies are legal contracts and the terms of the contract describe the limitations of the insured events...

Tariff ... Tariffs and excise taxes were authorized by the United States Constitution and recommended by the first United States Secretary of the Treasury, Alexander Hamilton in 1789 to tax foreign imports and set up low excise taxes on whiskey and a few other products to provide the Federal Government with enough money to pay its operating expenses and to redeem at full value U. S...

Inheritance Tax ... In some jurisdictions the term used is death duty. For historical reasons that term is used colloquially (though not legally) in the United Kingdom and some Commonwealth nations...