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History Of Marketing ... Second, business people innovate in the marketing field, and the history of marketing will remain incomplete if one dissociates academia from practitioners...

Ad Valorem Tax ... A conventional or retail sales tax attempts to achieve this by charging the tax only on the final end user, unlike a gross receipts tax levied on the intermediate business who purchases materials for production or ordinary operating expenses prior to delivering a service or product to the marketplace... Maurice Lauré, joint director of the French tax authority, the Direction générale des impôts, as taxe sur la valeur ajoutée (TVA in French) was first to introduce VAT with effect from 10 April 1954 for large businesses, and extended over time to all business sectors...

Marketing Research ... Marketing research is often partitioned into two sets of categorical pairs, either by target market: Consumer marketing research, and Business-to-business (B2B) marketing research Or, alternatively, by methodological approach: Qualitative marketing research, and Quantitative marketing research Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923...

Value Added Tax ... The "value added" to a product by a business is the sale price charged to its customer, minus the cost of materials and other taxable inputs... With the VAT, collections, remittances to the government, and credits for taxes already paid occur each time a business in the supply chain purchases products...

Property Insurance ... In May 2007, New York Gov. Eliot Spitzer announced more than $4.5 billion would be made available to rebuild the 16-acre (65,000 m2) WTC complex as part of a major insurance claims settlement...

Liability Insurance ... If a declaratory judgment is sought, the issue of the insurer's duty to defend will be resolved. If the insurer decides to defend, it has thus either waived its defense of no coverage (later estopped), or it must defend under a reservation of rights...

Tax Incidence ... In that all business taxes reduce profitability, and in accordance with the principles set out by the Physiocrats, they reduce the amount of rent that the business can pay and thus the incidence falls on the landowner... The land owner may be the business itself but the effect is to cut into that part of the revenue stream that consists of land rental value...

Business Process Modeling ... Change management programs are typically involved to put the improved business processes into practice... History Techniques to model business process such as the flow chart, functional flow block diagram, control flow diagram, Gantt chart, PERT diagram, and IDEF have emerged since the beginning of the 20th century... Still, these represent just a fraction of the methodologies used over the years to document business processes...

Market Environment ... MICROENVIRONMENT The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics...

Property Tax ... There are three species or types of property: land, improvements to land (immovable man-made objects, such as buildings), and personal property (movable man-made objects). Real property (also called real estate or realty) means the combination of land and improvements...

Corporate Tax ... Company income subject to tax is often determined much like taxable income for individuals. Generally, the tax is imposed on net profits...

Interest Rate ... Interest rates targets are also a vital tool of monetary policy and are taken into account when dealing with variables like investment, inflation, and unemployment. Historical interest rates In the past two centuries, interest rates have been variously set either by national governments or central banks...

Marketing Plan ... This "corporate mission" can be thought of as a definition of what the organization is, of what it does: "Our business is ."... This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that "We are in the business of making meat-scales," as IBM was during the early 1900s, might have limited its subsequent development into other areas...

Tariff ... The word comes from the Italian word tariffa "list of prices, book of rates," which is derived from the Arabic ta'rif "to notify or announce." Trade tariffs in the United States U. S. Historical Tariffs (Customs) Collections by Federal Government (All dollar amounts are in millions of U. S...

Health Insurance ... 1) a contract between an insurance provider (e.g. an insurance company or a government) and an individual or his sponsor (e.g...

Real Estate ... It is a legal term in jurisdictions, such as the United Kingdom, Canada, Australia, United States of America, Dubai, Trinidad and Tobago, Barbados, and The Bahamas. Real estate law is the body of regulations and legal codes which pertain to such matters under a particular jurisdiction and concerns such things as commercial and residential property ownership, development, and transactions...