Articles on Marketing | Topics: marketing, markets, market
by Xyza Cameron
I have always loved going to the flea market. Of course outdoor flea markets are my favorite, but I like all different kinds. It seems like my fascination goes back to when I was a kid. We used to beg my mom to get to go to this one flea market downtown. You see, there was mechanical horse that you could ride for only a penny! My parents would give us 20 cents each and let us go at it until we got bored. Then we would wander around, looking at antique jewelry, old photographs, strange arts and crafts, and all kinds of other assorted goods. We would never look at anything practical – that was what my parents were there for. For us, fleamarkets were an exercise in the extravagance of our imaginations. We would try to think of strange things we could look for and try to find them. Although we rarely found what we were looking for, usually there was something fantastic that surprised us.
As I have gotten older, I have seen a more practical use for The fleamarket. For kids, flea markets are a place to run wild, and exotic and old-time fair specializing in rare and sought-after treasures, but for an adult they are something different: places to get quality goods at discount prices. Unfortunately, all of the flea markets around here stink. To be honest, I haven't seen a good outdoor market since I moved to this part of Tennessee. You would think that such a rural community would have antique stores, discount markets, and other places where people could exchange used goods and make a little bit of money off their second hands, but apparently the trend has escaped this particular county.
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The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.
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To some degree, the Internet has helped to make up for the lack of flea market in the area. If I want to find discount electronics, cheap cookware, or even remaindered clothing, I can get it on eBay or one of many other sites selling cheap wares. Nonetheless, I still miss the flea market. Buying online, you have less choices. You are always taking a big risk if you buy something used, because you can't look at it. Mostly, you are limited to knock offs, generic reproductions, and the like. Nothing beats being able to barter face to face with someone, evaluating the strengths and weaknesses of a product.
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