Articles on Marketing | Topics: marketing, markets, market
by Niti Morin
I felt that I knew the principles of advertising pretty well, but I knew that my lack of education in the field was holding me back. Basically, although I was highly educated, I did not have any background in the principles of marketing. I had received a classical liberal arts education, one which gave me the word power and critical thinking to be a good marketing and advertising professional. Nevertheless, I was a little bit hazy on some of the finer details. I had never had any marketing classes, and was ignorant of some of the most important terms and concepts in the field of advertising and marketing. After a quick bit of soul-searching, I decided to go back to school. Knowing that I now wanted to make a career of it, I decided to learn the principles of marketing as well as I could.
It may not seem like it from an outsiders view, but marketing strategy is one of the most difficult and inexhaustible subjects to learn. You see, with the perfection of market research marketing, everything has gotten much more complicated. As our analytical tools get better and the public gets more jaded and cynical with respect to commercials, marketing has to wage an ever escalating war for the minds and desires of consumers. This may sound dystopian, but in reality it is a simple principle of marketing. Make no mistake about it – marketing and advertising firms deal in mind control.
| Bit of History |
The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.
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Because of this, the principles of marketing encompass almost everything in the social sciences and humanities. We need to understand how people's fears, desires, and passions are created, how to influence them, and how to ultimately channel them towards the products that we sell. This is what makes marketing and advertising such a fascinating area. You get to take classes in psychology, anthropology, sociology, and statistics. Basically, anything that you learn about the way that humans live and interact can be helpful in mastering the principles of marketing. Nothing lies outside of it.
The initial principles of marketing textbook was pretty basic, but soon things get more complicated. If there is one thing I did not expect my marketing degree to be, it was challenging, but soon I was sincerely challenged by the courses that I was taking. I view this as a good thing because it allowed me to develop my brain power to the fullest. Marketing is definitely an area where intelligence is useful.
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