Media Topics

Media Info ...

Social Media Marketing - Don't Make These 3 Mistakes ... What is Social Media Marketing? Any definition of SMM requires an understanding of social media networks...

DRM Media Conversion Technologies ... Digital rights management technology is being used by such digital media stores as Apple iTunes, Napster To Go, Rhapsody, CinemaNow, Amazon Unbox and many others... Technically all you can hear or see can be recorded, so protected media converters provide the way to re-record your music or video files automatically and almost losslessly... The predecessor of modern DRM media conversion methods was the technology for creating digital recordings from analog sources, the oldest and most lossy method...

Social Media And Online Community Development Strategy ... Community Idea Great ideas are just ideas unless you make them work. When you have your community strategy make sure you convince everyone else in the team as well. . ...

Social Media: Changing The Way We Live ... Social media websites are also available via mobile phone so that even when you are away from your PC you can still connect to all of your friends and keep them updated....

How To Build A Media Center Pc ... A Media Center PC or Home Theater PC, or HTPC for short, is a personal computer connected to a television... They may also be referred to as media center systems The general goal in a HTPC is usually to combine many or all components of a home theater setup into one box... A Media Center PC is a convergence device that combines the functions of a personal computer and a digital video recorder...

Attract Media Coverage Without Spending Advertising $$ ... Advertising is expensive. PR is often low cost or free...

The Public Relations Grand Slam ... Then again, grand slams do happen. There is the other side of the coin...

Aesthetically at odds, these two genres of mass humor form a Janus face of American culture. Stand-up is a surviving bastion of individual expression. The comedian confronts the audience with his or her personality and wins celebration—the highest form of acceptance—or is scorned and rebuffed as a pitiable outsider. The heckler, the mood of the audience, or the temperature of the room cannot always be handled through quality control. Even when presented electronically, the jokes of a stand-up monologue cannot be underlined by canned laughter without the manipulation thoroughly exposing itself.... The sitcom, by contrast, is the technology of the assembly-line brought to art. Even when live audiences are used, their reactions are “sweetened” with carefully calculated titters, chortles, and guffaws. Large sums of investment capital must be assembled to produce a sitcom; all factors must be controlled by recognized experts.
—David Marc, U.S. educator, media critic. Comic Visions: Television Comedy and American Culture, ch. 1, Unwin Hyman (1989)

Like propaganda generally, advertising must thus pervade the atmosphere; for it wants, paradoxically, to startle its beholders without really being noticed by them. Its aim is to jolt us, not “into thinking,” as in a Brechtian formulation, but specifically away from thought, into quasiautomatic action: “To us,” as an executive at Coca-Cola puts it, “communication is message assimilation—the respondent must be shown to behave in some way that proves they [sic] have come to accept the message, not merely to have received it.”
—Mark Crispin Miller, U.S. educator, media critic. “The Hipness Unto Death,” Boxed In: The Culture of TV, Northwestern University Press (1988)

Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.
—Marianne E. Neifert (20th century)