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Marketing Research ... Marketing research is often partitioned into two sets of categorical pairs, either by target market: Consumer marketing research, and Business-to-business (B2B) marketing research Or, alternatively, by methodological approach: Qualitative marketing research, and Quantitative marketing research Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923...

Value Added Tax ... The "value added" to a product by a business is the sale price charged to its customer, minus the cost of materials and other taxable inputs... With the VAT, collections, remittances to the government, and credits for taxes already paid occur each time a business in the supply chain purchases products...

Market Environment ... MICROENVIRONMENT The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics...

History Of Marketing ... Second, business people innovate in the marketing field, and the history of marketing will remain incomplete if one dissociates academia from practitioners...

Head Tax (Canada) ... That was achieved through the same law that ended the head tax: the Chinese Immigration Act of 1923, which stopped Chinese immigration entirely, albeit with certain exemptions for business owners and others...

Capital Gains Tax ... The sale of personal residential property is normally exempt from Capital Gains Tax, except for gains realized during any period in which the property was not being used as a persons personal residence (for example, being leased to other tenants) or portions attributable to business use...

Real Estate ... It is a legal term in jurisdictions, such as the United Kingdom, Canada, Australia, United States of America, Dubai, Trinidad and Tobago, Barbados, and The Bahamas. Real estate law is the body of regulations and legal codes which pertain to such matters under a particular jurisdiction and concerns such things as commercial and residential property ownership, development, and transactions...

History Of Money ... Many items have been used as commodity money such as natural scarce precious metals, cowry shells, barley, beads etc., as well as many other things that are thought of as having value. Modern money (and most ancient money) is essentially a token — in other words, an abstraction...

Sales Tax ... A portion of the sale may be exempt from the calculation of tax, because sales tax laws usually contain a list of exemptions. Laws governing the tax may require it to be included in the price (tax-inclusive) or added to the price at the point of sale...

Taxation In The United Kingdom ... Income tax was announced in Britain by William Pitt the Younger in his budget of December 1798 and introduced in 1799, to pay for weapons and equipment in preparation for the Napoleonic Wars. Pitt's new graduated (progressive) income tax began at a levy of 2 old pence in the pound (1/120) on incomes over £60 (£5,077 as of 2012), and increased up to a maximum of 2 shillings (10%) on incomes of over £200...

Liability Insurance ... If a declaratory judgment is sought, the issue of the insurer's duty to defend will be resolved. If the insurer decides to defend, it has thus either waived its defense of no coverage (later estopped), or it must defend under a reservation of rights...

Investment ... Investment is involved in many areas of the economy, such as business management and finance whether for households, firms, or governments...

Property Insurance ... In May 2007, New York Gov. Eliot Spitzer announced more than $4.5 billion would be made available to rebuild the 16-acre (65,000 m2) WTC complex as part of a major insurance claims settlement...

Ad Valorem Tax ... A conventional or retail sales tax attempts to achieve this by charging the tax only on the final end user, unlike a gross receipts tax levied on the intermediate business who purchases materials for production or ordinary operating expenses prior to delivering a service or product to the marketplace... Maurice Lauré, joint director of the French tax authority, the Direction générale des impôts, as taxe sur la valeur ajoutée (TVA in French) was first to introduce VAT with effect from 10 April 1954 for large businesses, and extended over time to all business sectors...

Tax Incidence ... In that all business taxes reduce profitability, and in accordance with the principles set out by the Physiocrats, they reduce the amount of rent that the business can pay and thus the incidence falls on the landowner... The land owner may be the business itself but the effect is to cut into that part of the revenue stream that consists of land rental value...

Capital Gains Tax In Australia ... CGT operates by having net gains treated as taxable income in the tax year an asset is sold or otherwise disposed of. If an asset is held for at least 1 year then any gain is first discounted by 50% for individual taxpayers, or by 33.3% for superannuation funds...

Interest Rate ... Interest rates targets are also a vital tool of monetary policy and are taken into account when dealing with variables like investment, inflation, and unemployment. Historical interest rates In the past two centuries, interest rates have been variously set either by national governments or central banks...

Marketing ... This replaces the previous definition, which still appears in the AMA's dictionary: "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." It generates the strategy that underlies sales techniques, business communication, and business developments...