The "Small Business Video Marketing For 2010" page has moved...
Please visit the following page: Marketing Plan ... or visit any of the pages related to small business video marketing for 2010 on this site.
Marketing ... This replaces the previous definition, which still appears in the AMA's dictionary: "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." It generates the strategy that underlies sales techniques, business communication, and business developments...
History Of Money ... Many items have been used as commodity money such as natural scarce precious metals, cowry shells, barley, beads etc., as well as many other things that are thought of as having value. Modern money (and most ancient money) is essentially a token — in other words, an abstraction...
Capital Gains Tax ... The sale of personal residential property is normally exempt from Capital Gains Tax, except for gains realized during any period in which the property was not being used as a persons personal residence (for example, being leased to other tenants) or portions attributable to business use...
Interest Rate ... Interest rates targets are also a vital tool of monetary policy and are taken into account when dealing with variables like investment, inflation, and unemployment. Historical interest rates In the past two centuries, interest rates have been variously set either by national governments or central banks...
Investment ... Investment is involved in many areas of the economy, such as business management and finance whether for households, firms, or governments...
Market Environment ... MICROENVIRONMENT The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics...
History Of Marketing ... Second, business people innovate in the marketing field, and the history of marketing will remain incomplete if one dissociates academia from practitioners...
Tax Incidence ... In that all business taxes reduce profitability, and in accordance with the principles set out by the Physiocrats, they reduce the amount of rent that the business can pay and thus the incidence falls on the landowner... The land owner may be the business itself but the effect is to cut into that part of the revenue stream that consists of land rental value...
Property Tax ... There are three species or types of property: land, improvements to land (immovable man-made objects, such as buildings), and personal property (movable man-made objects). Real property (also called real estate or realty) means the combination of land and improvements...
Taxation In The United Kingdom ... Income tax was announced in Britain by William Pitt the Younger in his budget of December 1798 and introduced in 1799, to pay for weapons and equipment in preparation for the Napoleonic Wars. Pitt's new graduated (progressive) income tax began at a levy of 2 old pence in the pound (1/120) on incomes over £60 (£5,077 as of 2012), and increased up to a maximum of 2 shillings (10%) on incomes of over £200...
Insurance Law ... At the same time, eighteenth-century judge William Murray, Lord Mansfield, was developing the substantive law of insurance to an extent where it has largely remained unchanged to the present day - at least insofar as concerns commercial, non-consumer business - in the common-law jurisdictions...
Ad Valorem Tax ... A conventional or retail sales tax attempts to achieve this by charging the tax only on the final end user, unlike a gross receipts tax levied on the intermediate business who purchases materials for production or ordinary operating expenses prior to delivering a service or product to the marketplace... Maurice Lauré, joint director of the French tax authority, the Direction générale des impôts, as taxe sur la valeur ajoutée (TVA in French) was first to introduce VAT with effect from 10 April 1954 for large businesses, and extended over time to all business sectors...
Money Supply ... Public and private sector analysts have long monitored changes in money supply because of its possible effects on the price level, inflation and the business cycle...
Indemnity ... While the event may be specified by the contract, the actions that must be taken to make the injured party "whole" again are largely fact-based and unknown to the parties until the event occurs, while the maximum liability is often expressly limited by the contract. A car insurance policy is an example of indemnification...
Liability Insurance ... If a declaratory judgment is sought, the issue of the insurer's duty to defend will be resolved. If the insurer decides to defend, it has thus either waived its defense of no coverage (later estopped), or it must defend under a reservation of rights...
Bretton Woods System ... Preparing to rebuild the international economic system as World War II was still raging, 730 delegates from all 44 Allied nations gathered at the Mount Washington Hotel in Bretton Woods, New Hampshire, United States, for the United Nations Monetary and Financial Conference. The delegates deliberated upon and signed the Bretton Woods Agreements during the first three weeks of July 1944...
Health Insurance ... 1) a contract between an insurance provider (e.g. an insurance company or a government) and an individual or his sponsor (e.g...
Marketing Plan ... This "corporate mission" can be thought of as a definition of what the organization is, of what it does: "Our business is ."... This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that "We are in the business of making meat-scales," as IBM was during the early 1900s, might have limited its subsequent development into other areas...
Sales Tax ... A portion of the sale may be exempt from the calculation of tax, because sales tax laws usually contain a list of exemptions. Laws governing the tax may require it to be included in the price (tax-inclusive) or added to the price at the point of sale...
Property Insurance ... In May 2007, New York Gov. Eliot Spitzer announced more than $4.5 billion would be made available to rebuild the 16-acre (65,000 m2) WTC complex as part of a major insurance claims settlement...
Life Insurance ... The advantage for the policy owner is "peace of mind", in knowing that the death of the insured person will not result in financial hardship for loved ones. Life policies are legal contracts and the terms of the contract describe the limitations of the insured events...
Capital Gains Tax In Australia ... CGT operates by having net gains treated as taxable income in the tax year an asset is sold or otherwise disposed of. If an asset is held for at least 1 year then any gain is first discounted by 50% for individual taxpayers, or by 33.3% for superannuation funds...
Monetary Policy ... Monetary policy differs from fiscal policy, which refers to taxation, government spending, and associated borrowing. Overview Monetary policy rests on the relationship between the rates of interest in an economy, that is, the price at which money can be borrowed, and the total supply of money...
Further Reading: Marketing
Market Liquidity ... An act of exchange of a less liquid asset with a more liquid asset is called liquidation. Liquidity also refers both to a business's ability to meet its payment obligations, in terms of possessing sufficient liquid assets, and to such assets themselves...
Market Segmentation ... An ideal market segment meets all of the following criteria: It is internally homogeneous (potential customers in the same segment prefer the same product qualities). It is externally heterogeneous (potential customers from different segments have basically different quality preferences)...
Economic History Of China (1949–present) ... Analysts estimated that investment accounted for about 25 percent of GNP in 1979, a rate surpassed by few other countries. Because of the comparatively low level of GNP, however, even this high rate of investment secured only a small amount of resources relative to the size of the country and the population...
Societal Marketing ... Definition The societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being... Rather, marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and the society's well-being...
Real Estate Development ... Typically, developers purchase a tract of land, determine the marketing of the property, develop the building program and design, obtain the necessary public approval and financing, build the structure, and lease, manage, and ultimately sell it...
Real Estate Appraisal ... International Valuation Standards (IVS) define: Market value - the estimated amount for which an asset or liability should exchange on the valuation date between a willing buyer and a willing seller in an arm's length transaction, after proper marketing and where the parties had each acted knowledgeably, prudently and without compulsion...
Market Research ... Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition...