The Ins and Outs of Small Business Public Relations

Corporate Tax ... Company income subject to tax is often determined much like taxable income for individuals. Generally, the tax is imposed on net profits...

Marketing ... This replaces the previous definition, which still appears in the AMA's dictionary: "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." It generates the strategy that underlies sales techniques, business communication, and business developments...

Monetary Policy ... Monetary policy differs from fiscal policy, which refers to taxation, government spending, and associated borrowing. Overview Monetary policy rests on the relationship between the rates of interest in an economy, that is, the price at which money can be borrowed, and the total supply of money...

History Of Marketing ... Second, business people innovate in the marketing field, and the history of marketing will remain incomplete if one dissociates academia from practitioners...

Market Environment ... MICROENVIRONMENT The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics...

Property Tax ... There are three species or types of property: land, improvements to land (immovable man-made objects, such as buildings), and personal property (movable man-made objects). Real property (also called real estate or realty) means the combination of land and improvements...

Insurance ... Events that contain speculative elements, such as ordinary business risks or even purchasing a lottery ticket, are generally not considered insurable...

Health Insurance ... 1) a contract between an insurance provider (e.g. an insurance company or a government) and an individual or his sponsor (e.g...

Capital Gains Tax In Australia ... CGT operates by having net gains treated as taxable income in the tax year an asset is sold or otherwise disposed of. If an asset is held for at least 1 year then any gain is first discounted by 50% for individual taxpayers, or by 33.3% for superannuation funds...

Insurance Law ... At the same time, eighteenth-century judge William Murray, Lord Mansfield, was developing the substantive law of insurance to an extent where it has largely remained unchanged to the present day - at least insofar as concerns commercial, non-consumer business - in the common-law jurisdictions...

Bretton Woods System ... Preparing to rebuild the international economic system as World War II was still raging, 730 delegates from all 44 Allied nations gathered at the Mount Washington Hotel in Bretton Woods, New Hampshire, United States, for the United Nations Monetary and Financial Conference. The delegates deliberated upon and signed the Bretton Woods Agreements during the first three weeks of July 1944...

Marketing Research ... Marketing research is often partitioned into two sets of categorical pairs, either by target market: Consumer marketing research, and Business-to-business (B2B) marketing research Or, alternatively, by methodological approach: Qualitative marketing research, and Quantitative marketing research Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923...

Liability Insurance ... If a declaratory judgment is sought, the issue of the insurer's duty to defend will be resolved. If the insurer decides to defend, it has thus either waived its defense of no coverage (later estopped), or it must defend under a reservation of rights...

Ad Valorem Tax ... A conventional or retail sales tax attempts to achieve this by charging the tax only on the final end user, unlike a gross receipts tax levied on the intermediate business who purchases materials for production or ordinary operating expenses prior to delivering a service or product to the marketplace... Maurice Lauré, joint director of the French tax authority, the Direction générale des impôts, as taxe sur la valeur ajoutée (TVA in French) was first to introduce VAT with effect from 10 April 1954 for large businesses, and extended over time to all business sectors...

Property Insurance ... In May 2007, New York Gov. Eliot Spitzer announced more than $4.5 billion would be made available to rebuild the 16-acre (65,000 m2) WTC complex as part of a major insurance claims settlement...

Taxation In The United Kingdom ... Income tax was announced in Britain by William Pitt the Younger in his budget of December 1798 and introduced in 1799, to pay for weapons and equipment in preparation for the Napoleonic Wars. Pitt's new graduated (progressive) income tax began at a levy of 2 old pence in the pound (1/120) on incomes over £60 (£5,077 as of 2012), and increased up to a maximum of 2 shillings (10%) on incomes of over £200...

Investment ... Investment is involved in many areas of the economy, such as business management and finance whether for households, firms, or governments...

Value Added Tax ... The "value added" to a product by a business is the sale price charged to its customer, minus the cost of materials and other taxable inputs... With the VAT, collections, remittances to the government, and credits for taxes already paid occur each time a business in the supply chain purchases products...

Sales Tax ... A portion of the sale may be exempt from the calculation of tax, because sales tax laws usually contain a list of exemptions. Laws governing the tax may require it to be included in the price (tax-inclusive) or added to the price at the point of sale...

Tax Incidence ... In that all business taxes reduce profitability, and in accordance with the principles set out by the Physiocrats, they reduce the amount of rent that the business can pay and thus the incidence falls on the landowner... The land owner may be the business itself but the effect is to cut into that part of the revenue stream that consists of land rental value...