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Market Environment ... MICROENVIRONMENT The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and publics...
Indemnity ... While the event may be specified by the contract, the actions that must be taken to make the injured party "whole" again are largely fact-based and unknown to the parties until the event occurs, while the maximum liability is often expressly limited by the contract. A car insurance policy is an example of indemnification...
Health Insurance ... 1) a contract between an insurance provider (e.g. an insurance company or a government) and an individual or his sponsor (e.g...
Property Insurance ... In May 2007, New York Gov. Eliot Spitzer announced more than $4.5 billion would be made available to rebuild the 16-acre (65,000 m2) WTC complex as part of a major insurance claims settlement...
Property Tax ... There are three species or types of property: land, improvements to land (immovable man-made objects, such as buildings), and personal property (movable man-made objects). Real property (also called real estate or realty) means the combination of land and improvements...
Marketing Research ... Marketing research is often partitioned into two sets of categorical pairs, either by target market: Consumer marketing research, and Business-to-business (B2B) marketing research Or, alternatively, by methodological approach: Qualitative marketing research, and Quantitative marketing research Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923...
Insurance Law ... At the same time, eighteenth-century judge William Murray, Lord Mansfield, was developing the substantive law of insurance to an extent where it has largely remained unchanged to the present day - at least insofar as concerns commercial, non-consumer business - in the common-law jurisdictions...
Capital Gains Tax In The United States ... Ordinary income rate Long-term capital gain rate Short-term capital gain rate Long-term gain on commercial buildings* Long-term gain on collectibles Long-term gain on certain small business stock 10% 0% 10% 10% 10% 10% 15% 0% 15% 15% 15% 15% 25% 15% 25% 25% 25% 25% 28% 15% 28% 25% 28% 28% 33% 15% 33% 25% 28% 28% 35% 15% 35% 25% 28% 28% * Unrecaptured Section 1250 gain... Applies to the portion of gains on depreciable real estate (structures used for business purposes) that has been or could have been claimed as depreciation... Small company stock capital gains Section 2011 of the Small Business Jobs Act of 2010 exempts 100% of the taxes on capital gains for angel and venture capital investors on small business investments if held for 5 years...
Head Tax (Canada) ... That was achieved through the same law that ended the head tax: the Chinese Immigration Act of 1923, which stopped Chinese immigration entirely, albeit with certain exemptions for business owners and others...
Value Added Tax ... The "value added" to a product by a business is the sale price charged to its customer, minus the cost of materials and other taxable inputs... With the VAT, collections, remittances to the government, and credits for taxes already paid occur each time a business in the supply chain purchases products...
Marketing Plan ... This "corporate mission" can be thought of as a definition of what the organization is, of what it does: "Our business is ."... This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that "We are in the business of making meat-scales," as IBM was during the early 1900s, might have limited its subsequent development into other areas...
Sales Tax ... A portion of the sale may be exempt from the calculation of tax, because sales tax laws usually contain a list of exemptions. Laws governing the tax may require it to be included in the price (tax-inclusive) or added to the price at the point of sale...
Tariff ... The word comes from the Italian word tariffa "list of prices, book of rates," which is derived from the Arabic ta'rif "to notify or announce." Trade tariffs in the United States U. S. Historical Tariffs (Customs) Collections by Federal Government (All dollar amounts are in millions of U. S...
Capital Gains Tax ... The sale of personal residential property is normally exempt from Capital Gains Tax, except for gains realized during any period in which the property was not being used as a persons personal residence (for example, being leased to other tenants) or portions attributable to business use...
Corporate Tax ... Company income subject to tax is often determined much like taxable income for individuals. Generally, the tax is imposed on net profits...
History Of Marketing ... Second, business people innovate in the marketing field, and the history of marketing will remain incomplete if one dissociates academia from practitioners...
Life Insurance ... The advantage for the policy owner is "peace of mind", in knowing that the death of the insured person will not result in financial hardship for loved ones. Life policies are legal contracts and the terms of the contract describe the limitations of the insured events...
Tax Incidence ... In that all business taxes reduce profitability, and in accordance with the principles set out by the Physiocrats, they reduce the amount of rent that the business can pay and thus the incidence falls on the landowner... The land owner may be the business itself but the effect is to cut into that part of the revenue stream that consists of land rental value...
Ad Valorem Tax ... A conventional or retail sales tax attempts to achieve this by charging the tax only on the final end user, unlike a gross receipts tax levied on the intermediate business who purchases materials for production or ordinary operating expenses prior to delivering a service or product to the marketplace... Maurice Lauré, joint director of the French tax authority, the Direction générale des impôts, as taxe sur la valeur ajoutée (TVA in French) was first to introduce VAT with effect from 10 April 1954 for large businesses, and extended over time to all business sectors...
History Of Money ... Many items have been used as commodity money such as natural scarce precious metals, cowry shells, barley, beads etc., as well as many other things that are thought of as having value. Modern money (and most ancient money) is essentially a token — in other words, an abstraction...
Monetary Policy ... Monetary policy differs from fiscal policy, which refers to taxation, government spending, and associated borrowing. Overview Monetary policy rests on the relationship between the rates of interest in an economy, that is, the price at which money can be borrowed, and the total supply of money...
Further Reading: Marketing
Market Liquidity ... An act of exchange of a less liquid asset with a more liquid asset is called liquidation. Liquidity also refers both to a business's ability to meet its payment obligations, in terms of possessing sufficient liquid assets, and to such assets themselves...
Real Estate Development ... Typically, developers purchase a tract of land, determine the marketing of the property, develop the building program and design, obtain the necessary public approval and financing, build the structure, and lease, manage, and ultimately sell it...
Societal Marketing ... Definition The societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being... Rather, marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and the society's well-being...
Real Estate Appraisal ... International Valuation Standards (IVS) define: Market value - the estimated amount for which an asset or liability should exchange on the valuation date between a willing buyer and a willing seller in an arm's length transaction, after proper marketing and where the parties had each acted knowledgeably, prudently and without compulsion...
Economic History Of China (1949–present) ... Analysts estimated that investment accounted for about 25 percent of GNP in 1979, a rate surpassed by few other countries. Because of the comparatively low level of GNP, however, even this high rate of investment secured only a small amount of resources relative to the size of the country and the population...
Market Research ... Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition...
Market Segmentation ... An ideal market segment meets all of the following criteria: It is internally homogeneous (potential customers in the same segment prefer the same product qualities). It is externally heterogeneous (potential customers from different segments have basically different quality preferences)...